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Star / Empire “Crossover”

What happens when Terrence Howard, Lenny Kravitz and 100 extras come together to shoot a promo written by Lee Daniels and directed by Paul McCrane…with less than 48 hours’ notice? Take a look!

FOX teamed with IKA to develop a one-of-a-kind crossover promo, linking the worlds of Empire and Star and giving the new show the star-powered launch it deserved. If we had a month to shoot this, it couldn’t have turned out better. But when you consider that everything you see…from set dressing to the wardrobe and casting of every extra…happened in less than two days, you really appreciate what’s possible when great creative partners take on a challenge.

Read all about it…

http://promaxbda.org/brief/content/a-star-crossover-promo-scene-is-born

Project Details

Director : Paul McCrane
DP : Bill Winters
Client : FOX Broadcasting
Category : Promos
Address : http://fox.com

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