What happens when Terrence Howard, Lenny Kravitz and 100 extras come together to shoot a promo written by Lee Daniels and directed by Paul McCrane…with less than 48 hours’ notice? Take a look! FOX teamed with IKA to develop a one-of-a-kind crossover promo, linking the worlds of Empire and Star and giving the new show the star-powered launch it deserved. If we had a month to shoot this, it couldn’t have turned out better. But when you consider that everything you…
For the season 2 launch of Billions, the creative team at Showtime tapped IKA to produce a promo which shows the return of everyone’s favorite power couples in their truest state – as warriors. But sometimes the most powerful weapons are hidden in plain sight. One of the challenges with this shoot is that it needed to happen at the same time as the cast was shooting stills and doing interviews. So time was incredibly short. As always. Director Ian Karr worked with DP…
Oh. My. Gauze. When FOX called and asked us to help launch another season of SQ, we jumped at the opportunity. Sure, we had to shoot at the creepiest abandoned hospital in LA. But at least we didn’t have to shoot in a real morgue. Wait. That actually did happen. Never mind. Check out this spot and see for yourself how skilled John Stamos is at gurney driving.
The upfronts may seem like an unlikely place to shoot an image campaign, but when else do you have everyone under one roof…er…tent? FOX turned to IKA to develop a shooting strategy which allowed us to create a beautiful campaign with their top stars. Oh yeah, and this entire spot was shot in under an hour.
Hold on to your spleen! Here’s an episode from the web series we conceived, produced and delivered to WebMD.
The search is over…Check out the 360 experience we produced for TNT’s runaway hit “Search Party”! Just click on the link to the right. Created in partnership with Wirewax and their interactive platform, fans of the show can interact with actual locations and have a truly immersive experience.
How do you show the arc of a life in 60 seconds? Discovery gave us that challenge with this launch campaign for Discovery Life. We dare you not to cry.
The goal here was to create an anthem spot which didn’t just look like real life, but felt like real life. The promo took on a viral life of its own and is a Promax/BDA finalist for Best Image Campaign!
Grab a hankie and take a look.
Woof! IKA Collective got viewers to “sit” and “stay” for NatGeo Wild’s Barkfest…a weekend full of shows about dogs. Tails were wagging ’cause the network had viewers on a leash, with a healthy ratings gain over last year’s stunt.
The batmobile isn’t the only ride in Gotham. Ford and FOX turned to IKA Collective to create a multi-part digital series which celebrates the show…and the versatile new Ford Fusion.
We helped launch the first Batman TV series since the 60’s. We can die now.
Just another day in Gotham, complete with an apartment building fire next to Jada Pinkett’s trailer, producers clearing the set of “organic material”, and hailing a gypsy cab to appear in the final frame.
What happens when a mommy blogger hosts a celebrity talk show in her NYC apartment with her 4 year old as a sidekick? Take a look and see.
It’s also probably the only way you’ll get to see Taye Diggs folding laundry or Julianne Moore doing arts & crafts.
Casting call: weird, nerdy, unattractive guys needed for Discovery ID promo. That’s how this story began. The network wanted a fun promo to celebrate season two of Dates From Hell and they turned to IKA for a complete creative-through-post solution. The entire campaign was shot in one day at a NJ restaurant. Letting the nerdy cast “freestyle” allowed us to deliver a bunch of :10’s as well.
C’mon. Admit it. You’re addicted to “On the Case with Paula Zahn”. Check out our campaign for the season 8 launch. This year, rather than showing another montage of crime scenes, Paula wanted to tell us what keeps her motivated to stay “on the case”.
We floated two comic actors in inner tubes off the coast of Florida and filmed them having a conversation about sharks. Well, more specifically, Sharkfest…NatGeo’s week-long shark show marathon. The waters that day were so calm that we needed to go almost 8 miles out to sea before it didn’t look like we were shooting in a pool. A drone captured the scope of the open ocean and buckets captured the talent’s lunch. Other spots in the campaign…
A zoo grows in Brooklyn. Well, almost. For their hit series, The Incredible Dr. Pol, NatGeo Wild turned to us to assemble a bunch of animals… including a cow, two goats, a bunch of chickens and a few dogs. And that’s not even including the crew members!
The only things audiences like better than Showtime’s Masters of Sex are the styles behind the characters. Showtime turned to IKA to create a 30 minute digital bonus program featuring the show’s costume designer, Ane Crabtree, and several members from the cast.
Been wondering what “The Situation” is up to? Mike’s new show is based on his family life, so we created our own situation where the Sorrentinos could all freely interact and be themselves–an Italian sunday dinner. The Sorrentinos + food = wild conversations that yielded over 10 spots in a single day. No gym or tanning, but as you’ll see in this promo, laundry is still a thing.
Yep, we spent two days shooting 50 wrestlers showing off their guns and their signature moves. We then edited topical promos combining original footage and show clips to help DA achieve numbers as big as these dudes.
There are two things this Soprano’s alum can’t live without: food and family. In this Cooking Channel special, Steve visits with three families that have been making food their business for generations to see how they do it…without killing each other.
When a merger creates the largest airline in the world, keeping everyone on the same page is as important as not losing your luggage. In this motivational piece for United’s intranet, we shot at a bunch of airports. If you think taking off your shoes to get through security is a pain, imagine trying to pass three carts full of film gear.
One day, singer / songwriter Daria Musk decided to use Google Hangouts to give an impromptu concert. The next day she was a viral sensation, performing via Hangouts to the entire world.
A cranberry bog at 30 rock? It’s amazing what can happen when networks and sponsors team up for a charitable cause. Hallmark, Ocean Spray and Martha Stewart served dinner to 50 deserving kids
FOX turned to IKA Collective to help launch their breakout hit, Scream Queens. Happy to report we produced the entire campaign without getting stabbed even once. And, yes, we know who the Red Devil is, but we’ll never tell.
A head with no torso? An upside-down room? Levitation? Is this all real? Or is it just a traveling Brain Games exhibit that captivated the imagination of thousands?
So…you need more iron? Well, you could cook every meal in a cast iron skillet, become a blacksmith, lick a jungle gym for an hour a day…or just drink a glass of Pur Absorb iron enriched water.
What do a group of tired corpses need to get the party started? Why, absinthe, of course!
From the mind of Ronni Thomas comes the most original alcohol ad you’ll ever see. Complete with a green goblin.
How do you launch a hit new cop comedy with a huge cast, no time, and no standing sets?
Turns out a great way is to find a vacant municipal building which feels like it could be a police precinct, construct a clone of the show’s set, load everything in with a crane and shoot multiple spots simultaneously.
Author Julie Klam reaches out to her favorite celebrity on twitter in hopes of having him spread the word about her book. She gets more…and less…than what she expected.
Academy Award winner Tim Hutton was gracious enough to give us an hour of his time, during which we scripted, rehearsed, and shot this piece.
Lancome turned to IKA Collective to create a trilogy of digital videos to celebrate the launch of their brand new eyelash curler. With the help of the social media gurus at Attention USA, this campaign garnered millions of views and lots of wide eyes.
Hallmark Channel tapped IKA to produce this music video as a special bonus to support their original movie, “Christmas in Canaan” starring Billy Ray Cyrus.
Shot entirely with available light at Billy Ray’s ranch outside of Nashville, TN, this video shows what can be done with great talent, an amazing location, and a few reflectors.
The legendary feud between Paul and Paul Jr. was all too real. Fortunately, no Tuttles were hurt during the production of this promo.
Shot in an aircraft hangar not far from their shop, this piece celebrates this family’s commitment to put the arguments behind them and go back to where it all began.
When Barbie and Ken split up, she got the house in Malibu and he got his surfboards. But these star-crossed lovers couldn’t stay apart for long. Match.com and Mattel turned to IKA Collective and the social media gurus at Attention USA to craft a digital campaign which asked the question…will she take him back?
The video became a viral hit, millions of fans joined the conversation, and everyone lived happily ever after.
Wow. Have we really covered that much ground? No wonder our eyes are red and our shoes need new soles. Enjoy!
How do you produce an effective campaign that looks equally at home in the US and China without doubling the budget? Take a look at this!
The upfronts may seem like an unlikely place to shoot a promo, but when else do you have all of the network talent under one roof…er…tent? We devised a shooting strategy and lighting plan which allowed us to showcase fans interacting with their favorite FOX stars. The result was an image spot which ran all summer…and took the bronze at Promax for Best Image Spot.
If you’re into cars, your cable box is probably stuck on the Velocity channel. In this brand spot we celebrate the love of all things automotive – and their capacity to help us escape. Even if only in our minds.
Our good friends at Apple & Eve needed to make a splash with their new Waterfruits beverage, so they asked us to come up with something fun. We cast a great kid to school us in the health benefits and great taste of Waterfruits and shot the entire spot on our green screen stage.
What if healthcare providers always spoke the truth? In this short starring Michael McKean, Kurt Fuller and David Paymer, we learn that honesty is a bitter pill.
Each year, we shoot over 100 BTS and EPK days for a variety of networks, so we know how to get the footage…and get out of the way.
Here’s a quick example from Hallmark Movies and Mysteries starring everyone’s Full House favorite…
Yep, we filmed a dog, a cat, a duck, a pig, a pony, and the wife of the King of All Media in a Brooklyn loft one day.
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